Baby Food Market to be Worth $120.1 Billion by 2031

Baby Food Market Size, Share, Forecast, & Trends Analysis by Product Type (Milk Formula, Snacks, Purees), Nature (Inorganic, Organic), Demography (Infant, Toddler), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Online) - Global Forecast to 2031

Meticulous Research^®—a leading global market research company, published a research report titled ‘Baby Food Market Size, Share, Forecast, & Trends Analysis by Product Type (Milk Formula, Snacks, Purees), Nature (Inorganic, Organic), Demography (Infant, Toddler), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Online) - Global Forecast to 2031.’

According to this latest publication from Meticulous Research^®, the baby food market is projected to reach $120.1 billion by 2031, at a CAGR of 6.5% during the forecast period 2024–2031. The growth of this market is driven by factors such as the rising number of working women, surging parental concerns about children’s nutrition, decreasing mortality rate and rapid urbanization, and increasing innovation in baby food products and packaging. However, parents' shifting preference towards homemade food and the stringent regulatory environment may restrain market growth.

Moreover, increasing demand for organic and plant-based baby food and government initiatives & incentive plans for child health are expected to create market growth opportunities. However, huge capital investments & certifications and cultural & regional differences pose a significant challenge to the market’s growth.

Additionally, customers' preferences are shifting toward online channels, and superfoods & ancient grains are prominent trends in the baby food market.

Key Players

Some of the key players operating in the baby food market are Nestle S.A. (Switzerland), Danone S.A. (France), Reckitt Benckiser Group PLC (U.K.), Abbott Laboratories (U.S.), Feihe International Inc. (China), The Kraft Heinz Company (U.S.), HiPP Gmbh & Co. Vertrieb KG (Germany), Hero Group (Switzerland), Hain Celestial Group (U.S.), H&H Group (China), Royal FrieslandCampina N.V. (Netherlands), Perrigo Company plc (Ireland), Plum Organics (U.S.), Meiji Holdings Co. Ltd. (Japan), and Arla Foods Group (Denmark).

The baby food market is segmented by product type (milk formula, snacks, purees, cereal-based food, juices & smoothies, and other baby food products), nature (inorganic, organic), demography (Infant, Toddler, Pre-Schooler), distribution channel (supermarkets/hypermarkets, pharmacies and specialty stores, convenience stores, online channels, and other distribution channels), and geography (North America, Europe, Latin America, Asia-Pacific, and the Middle East & Africa). The study also evaluates industry competitors and analyzes the market at the country level.

Based on product type, the baby food market is segmented into milk formula, snacks, purees, cereal-based food, juices & smoothies, and other baby food products. In 2024, the milk formula segment is expected to account for the largest share of 64.5% of the baby food market. The large market share of this segment can be attributed to the increase in the incidence of lactating issues in mothers, decreasing mortality rate and rapid urbanization, and growing awareness about the benefits of milk formula. In addition, infant milk formula offers convenience to parents, especially those with busy lifestyles or working mothers.

Based on nature, the baby food market is segmented into inorganic and organic. The organic segment is projected to register a higher CAGR during the forecast period of 2024–2031. The fast growth of this segment is mainly attributed to the increasing demand for free-from products and the increasing demand for certified organic products supporting the demand for eco-friendly, natural, and organic baby food products.

Based on the demography, the baby food market is segmented into infant, toddler, and pre-schooler. In 2024, the toddler segment is expected to account for the largest share of the baby food market. The large market share of this segment is mainly attributed to increased healthier food options for toddlers, strong demand for convenient and portable snacks, and rising consumption of weaning food.

Based on distribution channel, the baby food market is segmented into supermarkets/hypermarkets, pharmacies and specialty stores, convenience stores, online channels, and other distribution channels. In 2024, the supermarkets/hypermarkets segment is expected to account for the largest share of 46.2% of the baby food market. The large market share of this segment can be attributed to several factors: the growing number of modern groceries offering high-quality food products and consumer preference for shopping offline due to the enhanced shopping experience offered by these channels. In addition, baby food products are strategically placed in dedicated sections within supermarkets and hypermarkets. This strategic placement ensures visibility and accessibility, making it easy for parents to locate and purchase baby food during shopping trips.

Based on geography, the baby food market is divided into five major regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of 44.1% of the baby food market, followed by North America, Europe, Latin America, and the Middle East & Africa. Asia-Pacific’s major market share is mainly attributed to the rising women's workforce and fast-paced lifestyle, high birth rates, surging disposable income, expansion of retail infrastructure, and increasing awareness about the importance of nutrition for infants.

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Key Questions Answered in the Report:

What are the historical market sizes and growth rates of the baby food market?
At what rate is the demand for baby food projected to grow over the next 5–7 years?
What are the major factors impacting market growth at the regional and country levels? What are the opportunities for existing players and new entrants in the market?
Which segments, in terms of product type, nature, demography, and distribution channel, are expected to create traction for the manufacturers in this market during the forecast period 2024–2031?
What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the players operating in the baby food market during the forecast period 2024–2031?
Who are the major players in the baby food market? What are their product offerings in this market?
What are the recent strategic developments in the baby food market? What are the impacts of these strategic developments on the market?

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