Oral Care Market to be Worth $58.99 Billion by 2031

Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic) Age Group (Adults, Children) Distribution Channel (Supermarket, Pharmacies, Online) – Global Forecast to 2031

Meticulous Research^®—a leading market research company, published a research report titled, ‘Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic) Age Group (Adults, Children) Distribution Channel (Supermarket, Pharmacies, Online) - Global Forecast to 2031.’

According to this latest publication from Meticulous Research^®, the oral care market is projected to reach $58.99 billion by 2031, at a CAGR of 7.4% from 2024 to 2031. The growth of the oral care market can be attributed to several factors, including the increasing prevalence of gum diseases and dental caries, rising awareness of oral health & hygiene, growing demand for dental aesthetics, rising consumer awareness regarding oral care products, and growing use of eco-friendly oral care products. Moreover, a shift towards natural and herbal oral care products and technological advancements in oral care products are expected to offer growth opportunities for the players operating in this market.

Key Players

The key players profiled in the oral care market report are Colgate-Palmolive Company (U.S.), GlaxoSmithKline plc (U.K.), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (U.S.), Procter & Gamble (U.S.), Unilever plc (U.K.), Ultradent Products, Inc. (U.S.), M+C Schiffer GmbH (Germany), Dabur India Limited (India), GC Corporation (Japan), Lion Corporation (Japan), Church & Dwight Co., Inc. (U.S.), Arcadia Consumer Healthcare, Inc. (U.S.), and Haleon plc (U.K.).

The oral care market is segmented by Product (Toothpastes [by Form {Gels, Pastes, Powders, Other Forms} by Composition {Medicated Toothpastes, Non-medicated Toothpastes}], Toothbrushes [Manual Toothbrushes {Soft Bristle Toothbrushes, Medium Bristle Toothbrushes, Hard Bristle Toothbrushes}, Electric Toothbrushes {Rotary/Oscillating Electric Toothbrushes, Sonic Electric Toothbrushes}, Battery-powered Toothbrushes, Interdental Toothbrushes, Sulcabrushes, End Tuft Toothbrushes, Chewable Toothbrushes, Mouthpiece Toothbrushes], Mouthwashes [Medicated Mouthwashes {Fluoride Mouthwashes, Antiseptic Mouthwashes, Prescription Mouthwashes}, Non-medicated Mouthwashes {Cosmetic Mouthwashes, Natural Mouthwashes}], Oral Care Products [Dental Flosses, Mouth Fresheners, Dental Water Jets, Denture Solutions, Tongue Cleaners/Scrapers, Oral Probiotic Tablets & Liquids, Dental Whitening Products]), Age Group (Adults, Children), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Oral Care Clinics, Online Channels) and Geography. The study also evaluates industry competitors and analyzes the regional and country-level markets.

Among all products, in 2024, the toothpastes segment is expected to account for the largest share of 51.60% of the oral care market. The large share of the segment is attributed to factors such as rising awareness of oral health, a shift in the use of herbal and natural products as compared to chemicals, a growing number of market players, growing cases of dental caries and gum diseases, and the availability of toothpaste in various forms.

Among age groups, in 2024, the adults segment is expected to account for the larger share of the market. A large population of adults consuming oral care products coupled with the proactive approach of adults to preventive dental care and oral hygiene supports the largest market share. The adult population is more proactive about the regular use of toothpaste and is consistent about oral care activities like brushing and flossing. Further, the prevalence of oral diseases is also high among adults. The wide variety of toothpaste formulations aiming for specific conditions also positively impacts the segment's large share.

Among distribution channels, the supermarkets/hypermarkets segment is expected to account for the largest share of 32.40% of the oral care market. The large share of the segment is attributed to factors such as the growing number of stores, easy accessibility and availability of oral care products, reasonable price ranges, and greater frequency of offers and discounts.

Among geographies, Asia-Pacific is slated to register the highest CAGR of 7.90% of the market. This segment's high growth is due to an established manufacturing market, favorable government initiatives for oral health access and awareness, increasing disposable incomes, high prevalence of dental care, and high consumption of tobacco and processed sugar.

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Key questions answered in the report-

Which are the high-growth market segments in terms of oral care by product, age group, distribution channel, and geography?
What was the historical market for oral care across the globe?
What are the market forecasts and estimates for the period 2024–2031?
What are the major drivers, restraints, opportunities, and challenges in the oral care market?
Who are the major players operating in the oral care market?
What is the competitive landscape like, and who are the leaders in the oral care market?
What are the recent developments in the oral care market?
What are the different strategies adopted by the major players in the oral care market?
What are the geographical trends and high-growth regions/countries?

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