Customer experience and satisfaction are largely influenced by the complexity of returns processes, delivery times & accuracy, and visibility into stock levels. These factors can be optimized by leveraging AI capabilities. The players in this market are focused on expanding AI-supported features in their supply chain management solutions. Artificial Intelligence, with its capacity to gather and analyze customer data in real time, is helping businesses shorten delivery times and optimize product stocks. Artificial intelligence can also analyze customer behavior and needs using customers’ historical data.
Furthermore, machine learning approaches, such as deep analytics and real-time monitoring, significantly improve supply chain visibility, allowing businesses to offer enhanced customer experiences and meet delivery schedules. Market players are launching AI-based supply chain management solutions to offer enterprises better efficiency and productivity. For instance, in February 2023, XPDEL (U.S.), a leading omnichannel fulfillment and logistics services company, launched its AI-enabled Shipping Solution in India. The solution helps enterprises choose the best rates and the fastest delivery methods based on product dimensions, delivery distance, and service levels, enhancing customer experience. It also helps optimize shipping costs while ensuring on-time shipment delivery by providing the option to choose the best carriers. Thus, companies’ rising focus on optimizing supply chain operations using AI to enhance customer experience and satisfaction is driving the growth of the AI in supply chain market.
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