Consumers are increasingly focusing on living longer and healthier. Their preferences have shifted towards eating natural, free from additives or preservatives, and organic food. Also, well-being is becoming nothing short of a global movement as consumers seek to ensure healthy lives for as long as possible, particularly as average lifespans continue to rise. Chlorella is a type of algae that packs a big nutrient punch, as it is a good source of several vitamins, minerals, and antioxidants. In fact, emerging research shows that it could help shuttle toxins out of the body and improve cholesterol and blood sugar levels, among other health benefits. Further, rapid changes in diets and lifestyles have occurred with industrialization, urbanization, economic development, and globalization. This is having a significant impact on populations' health and nutritional status, particularly in developing countries.
In addition, the aging population, rising chronic disease rates, rising self-care, treatment & prevention, and increasingly educated & connected consumer trends are contributing to an increased focus on health and wellness. For instance, according to Eurostat, in 2022, approximately 21.1% of the population in the EU was aged 65 or above. Consumers are also focusing on simplicity and transparency.
The growing awareness about health among consumers has increased the demand for food products that support better health, especially low-fat, cholesterol, protein-rich, and weight-control products. As a result, the number of food products containing plant-based proteins has grown distinctly in recent years. Also, all-natural and clean-label trends within the F&B market are expected to increase the demand for natural ingredients, such as plant-based proteins, to produce natural and clean-label products.
As the trend for healthy and convenient food products continues, there is an opportunity for chlorella to be used in products with natural health claims, such as GMO-free, organic, and with no additives. High protein diets and products have made an impression on nutrition and re-shaping consumers’ attitudes towards protein in their food intake, as adequate nutrition is an important aspect of a healthy lifestyle for all individuals. Consumers are becoming aware of the benefits of protein for an active lifestyle. Since chlorella is high in protein and other essential nutrients, such as antioxidants, chlorophyll, vitamins, minerals, and fiber, changing food preferences and increasing health consciousness among consumers will positively impact the market's growth.
Meticulous Research®, in its latest publication on the Europe Chlorella Market, states that the chlorella market is projected to reach $240.3 million by 2030, at a CAGR of 7.2% during the forecast period 2023–2030. In terms of volume, the Europe chlorella market is projected to reach 14,939.8 tons by 2030, at a CAGR of 8.2% from 2023 to 2030.
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