World protein demand is rising parallelly to the growing population, and a growing global population places increased pressure on the world’s resources to provide more and different types of food. According to the Department of Economic and Social Affairs (UN), the global population is expected to reach 8.6 billion by 2030, 9.8 billion by 2050, and 11.2 billion by 2100. According to the FAO/UN forecast, in 2050, the global food demand, particularly for protein, will be twice the demand in 2013. Considering the global food security, protein will become the limiting macronutrient, and the world population will require sufficient quantities of protein with adequate quality. Further, in recent years, high protein diets and products have re-shaped consumer attitudes towards protein in their food intake.
With the increasing world population, the demand for protein as a food-nutritional component rises sharply. The high protein trend is gaining traction and will continue to evoke interest in the upcoming years. Consumers have become more aware of protein benefits for an active lifestyle. Proteins can help to reduce the risk for diabetes and cardiovascular diseases, as well as being imperative to feeling healthy and energetic by maintaining healthy skin, nails, and hair. It is a vital nutrient required for building, maintaining, and repairing tissues, cells, and organs throughout the body, keeping the immune system functioning properly and maintaining heart health. It also plays a vital role in the growth and development of children and aged people.
Moreover, a protein-rich diet has also been proven to alleviate several health concerns. Consumers nowadays are more and more aware that they need to incorporate a certain amount of protein into their daily diets, driven by the increasing health consciousness. According to the research presented at the annual meeting of the European Association for the Study of Diabetes (EASD) in 2015, high protein diets improve blood sugar control in patients with type 2 diabetes without any adverse effects on kidney function. The study concludes that “In diabetic subjects, the 6-week high-protein diet leads to an improvement in glucose metabolism and decrease in liver fat independently from the protein source. The high-protein diet has no adverse effects on kidney parameters. Therefore, such growing demand for proteins is further expected to drive the demand for meat, as meat is high in proteins.
For instance, according to the Organisation for Economic Co-operation and Development and Food and Agriculture Organization (OECD-FAO), the global demand for meat will be 371.68 million tons by 2030. Moreover, according to the FAO, the global annual per capita meat consumption is expected to reach 35.4 kg by 2027, owing to the growing demand for protein-rich food, primarily driven by the rise in health consciousness among consumers globally. Meticulous Research®, in its latest publication on the ‘Meat Market,’ states that the meat market is expected to reach $1,345.9 billion by 2029, at a CAGR of 5.7% during the forecast period 2022 to 2029.
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