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American Whisky Market: Historic and Projected Product Sales and Competitive Offerings Assessment

American Whisky Market: Historic and Projected Product Sales and Competitive Offerings Assessment

Key Highlights:

Problem Statement

Manufacturers are focusing on expanding their product portfolio in various countries by studying the historical trends and maintaining a competitive position in this market. Meticulous Team confirmed this when they worked a case about the American whiskey market.

This assignment was conducted for a leading American whiskey company, involved in different aspects of this market. The client’s objective was to understand the historic and projected product sales that occurred from 2017 to 2023 (in terms of value and volume) with detailed insights into competitors’ offerings in terms of marketing and product positioning. The client also wanted to understand the key market dynamics of American whiskeys across various countries in the American region.

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