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Moringa resembles a “vegetable tree”, full of minerals and supporting vitamins, making it a healthy superfood. It is believed to have many benefits and its use range from health and beauty to curing diseases. Its leaves are a significant source of protein, vitamins, and minerals, and are considered as an important dietary supplement in countries where chronic malnourishment is linked to poor fetal development.
According to the United Nations, the world's elderly population has grown by 2.5% from 1960 to 2020. The aging population faces a changing array of health problems and requires several dietary supplements. The rising geriatric population has created various opportunities for product manufacturers as most people at this age cannot meet their Recommended Dietary Allowances (RDA) due to insufficient nutrient intake, which results in driving the demand for dietary supplements for the elderly. Also, the rising prevalence of chronic diseases, such as arthritis, cardiovascular problems, and diabetes, as well as the advantages associated with plant-extracted drugs over synthetic drugs are further driving the demand for dietary supplements.
With constantly shifting socioeconomic status, the consumer has become more anxious about their health. Thus, the consumption of natural products of plant origin having less significant side-effects has gained immense popularity in the last few years. Also, it has enormous scope for foods that can impart health benefits beyond conventional nutrients. Moringa tree has vast medicinal and nutritional benefits. Moringa ingredients can be extracted from the various parts of the moringa tree, including seeds, leaves, flowers, and roots are extremely nutritious for both animal and human consumption. These moringa ingredient products are rich in micro and macronutrients, such as carbohydrate, protein, phosphorus, calcium, iron, potassium, beta carotene, vitamins, and other bioactive compounds.
Nowadays, the increased consumer focus on boosting immunity and aiding overall health as a preventive measure against several diseases has significantly boosted the demand for dietary and health supplements. The rising demand for sports nutrition products on account of the increasing importance of an active lifestyle along with growing health awareness are boosting the demand for moringa ingredients in North America.
Rising awareness about vegan supplementation, owing to increasing concerns over cardiovascular hazards are also driving the demand for moringa ingredients in European countries. Moreover, rapidly growing geriatric population, rising consumer awareness about health & fitness, expansion of GDP in most Asian countries, including China and India, and availability of low-cost raw materials are some of the factors increasing the demand for moringa ingredients as a dietary supplement in the APAC region.
Due to health concerns, ethics, and sustainability, diet patterns across the globe are changing. While only 6% of Americans are vegetarian, and 3% vegan, almost 40% are shifting toward eating more plant-based
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From emerging direct-to-consumer brands that challenge big pet retailers to a boom in delivery demand accelerated by COVID-19, the pet food industry is moving faster than ever to react to the changing